It’s a thing. ‘OktoPRfest’ and if its not I’m hashtagging/coining/’making fetch happen-ing to it like yesterday – because if there is one thing that is worth #allthebeer, it’s the terrifying month of October in PR.
Across all agencies there will be a proverbial sigh of relief once Oct 31 has come and gone. The time of year where KPI’s (Key Performance Indicators) are slacking, holiday gift guides are about to take over and the boogie man (aka. client) is knocking down the EOY (End of Year) ’14/Plan for 2015 door.
Never will you work longer hours, complain, breakout and snap more, sleep, eat and smile less than October. So during this month there are some keys to success that will keep your E-mail lifeboat from taking on too much water and a few things to keep in mind during what may feel like mercury in PR retrograde…
1. Commit to the Cause – In the sh*tstorm of OktoPRfest there are two things that you can do, bail and leave your teammates and accounts semi-floundering as you try to coast through the month like its July -OR- shave off some of the outside activities (for me it was, “see ya PRBlonde!”) and give your job your all. You had summer to play . Holiday’s which are a notoriously quieter are around the corner. Committing to the cause will not only help you focus but certainly best position you amongst your colleagues, help build trust and also a killer condiments drawer from all the late night office sushi dinners. #SoySauceMe
2. Manage Up – Truth is, you’re not the only one with an inbox taking on water like its the effing Titanic. The shift to frown faces across the office becomes a universal one which leaves the door open for all sorts of things to fall through the cracks even at the highest levels. So, to stay extra put together and minimize those mistakes set up additional check-in meetings with leadership, lean on a trusted colleague to proofread your work, help out when someone is stretched too thin and the key to the PR kingdom –>>
3. Over Communicate – I swear the second someone gives you this directive shake that persons hand because they are the mayor and just handed you the key to the PR city. Not only will over communicating allow you to brag a bit about your rockstar effort, it will hold leadership accountable for the work getting done. It’s the best CYA (Cover Your Ass) trick out there and to be honest satisfying at times when you catch ‘little miss perfect’ in a not-so perfect spot.
4. Plan an Out – It’s a grueling month with an occasional working Saturday and towards the end of it you’re ready to punch the client through the phone – (It’s not you clients, it’s us – okay, maybe it’s sometimes you.) Going out with friends, may not cut it since your in full-scale PR mode with a side of their mello-drama to top off dinner. No I am talking about taking a day or two away from the office, a mental health/spa day perhaps. Dare I say a long weekend vacation in the midst of chaos? Just you, away from your devices for a sanity check – don’t worry the world wont implode while your gone…
5. Lastly, Take It in Stride – We’re in PR, we don’t cure cancer and we aren’t sustaining the life of a small country in Africa with our efforts per se. What we do is important but to maintain perspective is the most important thing of all even when we have our Olivia Pope ‘wear the white hat’ meltdown moments.
Here’s a few other #OktoPRfest posts – see its not just me…
NYCPRGirls – “Relate your Professional Goals with Your Personal Life“
BLNDPR – “Beating the Work Day Blues“
The Everygirl – “5 Tips for Turning Your Internship into a Job“
So for the rest of you – inquiring minds want to know – how did you make it through #OktoPRfest?
Image Source: Northern Belle Diaries , #2