“13 in 13” is BACK again! 13 Blogs 13 months – featuring some of my favorite and most inspirational bloggers from around the community – this month, we’re getting back on track with a blogger who preaches some of the best advice for busy millennials.
Between our careers, style and all the guilty pleasures that make us – “us” this blogger knows how to strike that ‘oh so perfect’ balance! With an endorsement from her 75-year-old grandma as the best advice around – Meet Amanda from Advice from a Twenty Something. (Oh and she basically has my DREAM job!)
Tell me about yourself -
I always knew I was meant to be a Cali girl so after graduating college in 2010, I moved straight to San Francisco where I live today. I was actually a huge tomboy growing up so it’s kind of hilarious how much I’ve gotten into style and design these past few years, but I love it! I currently work at media publishing company representing some of my favorite style and design blogs and helping them do what they love everyday.
It’s hard, I’m not gonna lie! But the most important thing to me is being happy. I try not to stress out about getting everything done. Especially since the purpose of my blog is for me to enjoy doing what I love. If I’m not enjoying it, it’s time to take a break and do something else.
What led you to blogging?
This is kind of a funny story actually. I didn’t know anything about the blogging world until I was out of college. My first job out of college was an Office Manager at an advertising agency – basically just a glorified receptionist. In other words, I was bored out of mind. I came across Cupcakes and Cashmere and realized this is what I wanted to do. I was always the one who gave fashion advice to my friends (and life advice), so I decided to start my first blog, Color Me Blue. This blog was more experimental as I figured out what this whole blogging world was about. Once I started working at Federated Media and really learned what makes a successful website, I decided to start from scratch with my current blog – Advice from a Twenty Something.
Is there any inspiration behind the blog name?
I wanted the name to make it very clear what you were going to get when you visit the site. I also think it’s a little snarky having advice come from a young woman in her twenties, which is why I made it Advice from a Twenty Something rather than for. And don’t worry, I already have plans for Advice from a Thirty Something when the times comes.
I work for an online media company that connects brands to bloggers (or online influencers, as we like to call them). We’re known for our exciting content marketing campaigns that allow bloggers to earn revenue doing what they love in an authentic way and, at the same time, allow brands to reach their target audiences.
What do you do for your firm?
I work on our Publisher Services team so my job is working directly with our publishers and managing those relationships. I specifically manage all blogs that fall under Style, Beauty, Design, and Shelter. A lot of my job involves signing on new publishers as well as working closely with them during campaigns to make sure they’re happy and understand their responsibilities.
I think the coolest campaign I worked on was a Fashion Show during NYFW where bloggers walked the runway holding Intel Inspired Ultrabooks. That was a really awesome collaboration and it was exciting to see technology and fashion come together in an authentic way. Besides this campaign, I’ve learned SO much working at FM. I’ve learned what brands look for in a publisher, what makes content unique, and that creating content is really my passion.
Do you see any similarities between what you do and “PR”?
I honestly don’t see very many similarities between the two. While the purpose of both are to get brands products in the right influencers hands, I think my job is much more collaborative and creative. We think up campaigns that work best for both parties and have really close relationships with our publishers, always working to make sure they’re making enough revenue.
I really try to draw my inspiration from my everyday life and my friends. Any time a friend says something like, “I wish I knew how to use a curling iron” or “what the hell do I wear with these shorts?”, I take note and try to create a post around that. I want my advice to be relatable and useful – what girls actually want to know.
Whats your inspiration behind your blog style?
Before I create any post, whether fashion related or not, I ask myself – is this helpful? Is this useful information for the average girl? As long as my content falls under that umbrella, then it’s a go. Usually I show how to wear certain trends or where to find them online, as well as tips on dressing for certain occasions.
I’d probably have to say my Madewell booties (Link Here). They just add a touch of “cool” to any outfit, are super comfortable, and literally work for any occasion.
What defines your style the most?
I would say what truly defines my style is just being myself and not trying to hard. It’s easy to be influenced by all the trends, but what’s most important is feeling good in what you’re wearing and feeling like you’re representing yourself well. I tend to keep it simple as to not distract people from seeing the real me. Color and light neutrals are certainly a common thread throughout my wardrobe as well.
Thanks so much to Amanda for being August’s 13 in 13! It was such a treat getting to know a fellow north easterner that like me is “going after it all.” Make sure to follow Amanda on Twitter - @byMandyGirl and Instagram – @byMandyGirl