Calling all influencers - did you see the news yesterday? I know we haven't done a from the desk post in a while and while this may be a departure from PR 101, I figured a peek under the hood of what I do was timely given that one of the biggest influencer networks closed its doors yesterday. Update: The original article noted MODE declared bankruptcy which is factually inaccurate – the statement has been updated. The network was one of the first to operationalize the bloggers . . .
Ah fall! The time when budgets run lean and you find the kismet space between holiday short and long-lead pitching. "What's that? There's a moment to breathe in PR?!" I know - shocker, but truthfully, the PR game ebbs and flows - scratch that, rages and flows! So when you have a few moments to organize your desk, perfectly e-file your e-mail and take care of some fall housekeeping before 2016 planning sucks you back in, you take it. . . .
We’re interrupting our regularly published Instagram and Snapchat fashion week coverage to bring you a post from the desk, and I couldn’t be happier. I never thought I would say that my desk (Lilly Pulitzer redesign still in progress) would be considered my haven but for all intents and purposes today, it’s heel and lip stain free. Flip flops and/or bare feet, mandatory. . . .
I blame Eva Chen for today's post. Say what you want about the pre-med turned fashion icon but she struck new job Instagram gold, literally. Who knew posting with an apple on public transportation would be considered chic and become an innovative beacon to new opportunities. (This is one of those, "Really, I could have thought of that," moments. Much like Miley and her twerking. Pretty sure that was high school in a nut shell). Fine call me naive - I'm sure she has plenty of other . . .
It's been a while since we've gone back to the desk. Partially because I feel myself spending so much time there writing about it seems to almost make me nauseous. We've been so busy at the "Big A" that its been hard to take a step back and focus on the bigger picture. I'm getting really good at being "in the weeds," so by all means consider this post a shovel because I want out of the work hole! Now while I love my job PR is a detail business. Sometimes its hard to pull yourself back and . . .