Category Archives: The Industry


Oh Instagram. Home of selfies, #ootds and too many shots of food and musings and now thanks to this article the over exposed channel of blunders bloggers everywhere are exposing their secrets to what it means to take the perfect insta-photo.


PR POV: Work Hard, Play Hard

Alrighty PR gals,  I know – it’s been way too long since I did a PR POV and I will admit it – I feel guilty. To you it may look like I haven’t spent much time à la office and too much time having fun and throwing glitter bombs. But turns out life is panning out to be the exact opposite…

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NYC is a total rat race! One that can often keep our heads down and in my case out of the blogosphere for a hot second! (Sorry all!) Last week was the mother of all busy weeks – but funny how brunch with friends and a few reminders about our badass city/job /lives really are to snap you back into a very thankful reality. So how did I get to such a place – let’s recap….

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PR POV: The Campaign Break-Up

One of the best/worst things about PR is that most people that work in this field certainly have a hunger and love for the job. The connections, clients, communication impact and constantly being on the forefront of what is now a social media revolution is EXCITING!

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PR POV: Chill Out!

It happens to all of us (like me this week), late nights, early morning meetings and a to-do’s as long as Santa’s naughty/nice list. Spring is in full swing and it’s taking all of you to push through the last stretch of insanity before celebrating a highly anticipated Memorial Day weekend break… You’re seconds from pulling your hair out and your stress cup runneth over…

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