It’s been a while since we’ve gone back to the desk. Partially because I feel myself spending so much time there writing about it seems to almost make me nauseous. We’ve been so busy at the “Big A” that its been hard to take a step back and focus on the bigger picture. I’m getting really good at being “in the weeds,” so by all means consider this post a shovel because I want out of the work hole!
Now while I love my job PR is a detail business. Sometimes its hard to pull yourself back and see the bigger impact when you feel like you have spent an hour talking about the crafted tweets and then another hour actually crafting something that is only 140 characters long and feels like it carries the weight of the world in such few words. [Read more…]