@LAURENAPRUNER on Instagram
From the Lookbook
Blogs I Follow
Category Archives: The Industry
We all knew that girl in high school – the one that had the answer to every question, had the flawless handwriting thanks to her Dr. Grip mechanical pencil and always turned in her quiz at the epic benchmark – not to early, not to late just the quintessential time of expected completion. Half the time you wanted to throw your J. Crew clog hard enough to knock of her crown – and her High School superlative was always “Miss detail queen.” Obvi.
Who knew that today’s PR POV could be inspired by the “Rich Kids” series on E!. I know between Bachelor and my other show choices these days I get it, you think I am losing brain cells and/or burned them all at the office – which with the way 2014 is starting out, may not be entirely false.
Morgen Stewart – namely, entitled and blonde Rich Kid and now dangerously a co-star ofher own reality show, had me checking out her blog the other day – the equally deep “boobs & loubs.” Now while I don’t think she’s ready to rub elbows with several on “the blogroll” she did say something that after a little brain “nomming” – led me here.
So like Carrie sits down at the iMac “it got me thinking” – How much have I learned. Can you learn from the connections you make in the blogosphere and if you’re not a blogger – how can you make those connections work for you?
Create a Roll – How does anyone keep up with anything these days. We live off lists. Your Facebook news feed a list, Twitter an update list, Reddit – one HUGE list, so naturally when an apps like FlipBoard or Feedly can keep things organized and at your fingertips – it’s time to create one. No more Google direct people… All of your favorite content can be found in one place. Personalized to you – what you want to read, sites you choose…
Watch & Learn – It’s no secret that blogs are becoming more and more popular. Seems like everyone is starting a blog these days but as bloggers know it’s a lot of work. If you stick with it, it can become a second job – for some their primary source of income. What you can learn from these online mavens is so much more than a creative narrative. What images are captivating? What drives these “coveted” comments? What’s creating successful brand partnerships? As brands look to digital strategy blogs have it down. With clicks comments and engagement the bread and butter of site success – watch and learn, what can you take back to your brand?
It’s all chit chat – One element that makes a blog successful is its personality. There’s no question as to the type of reader the site attracts. Each time you read a post you feel like you are having a conversation. No elements of being talked to, or at. There are no headlines being delivered behind a desk, no witty a.m. banter on a couch, it’s like you sat down with the site and had coffee. That coveted voice is a niche form of communication often unmatched by brands. Brainstorm ways to bring that conversation and familiarity to your brand. How can you develop that personal relationship?
Engage & Contact – So your OOC (out of college) or about to be? Don’t have time for a blog, abandoned one that you thought would be the next Refinery29 or no interest in starting one, huh? That’s perfectly okay! You don’t have to be a blogger to make blogs work for you – hell you don’t even need to be a PR Pro. Each of these online hubs has a “digital home.” A Facebook, A Twitter, Instagram, Tumblr whatever it is – each with its own personality. Last time I checked so do you unless you live under a rock or in the desert with no Wi-Fi.
YES IT’S TRUE: Employers look at your online profiles – and just like bloggers want to work with brands you want to “work for” them! So after you’re done cleaning up your act, there are some great places for you to start building your online presence. About.me for starters! Think of it as your online business card.
Blogging is all about authenticity and learning from the digital best is a great place to start. Now its time to get out there and make it your own! What are some other valuable lessons you have learned from the digital/blogger media elite?
Happy Friday, you made it! With the first half of January under our belts – it’s easy to get wrapped up in executing the plans set for 2014. Christmas parties are over – holidays gone and some have survived CES others heading to other conferences in February and then there is Fashion Week. So in the midst of our plans – have we planned for a breather?
It’s review time. Time to reflect on 2013. As you have been working with your clients to draft plans to springboard new efforts into a new year – there’s one thing you can’t forget: Reflecting on 2013. Now looking at the year’s past isn’t only just for a pat on the back.
You may have accomplished tons this year, grown the business or secured some great placement for your clients but there are a few things you can do that will not only showcase all of the hard work but also prove to your clients that you are still a valuable entity of their business.
1. Schedule a Meeting – Nothing is better than some phone/face time with your clients. Not only will scheduling a call allow you to have the floor and present what’s been accomplished it will allow you to put additional color with your findings. Maybe your top tier media placements were a little lackluster for 2014 but the success of a recently installed blogger relations program killed it! Taking your clients through campaigns and programming will let you emphasize the results for a positive conversation.
2. Report Cards – Yes! Create a report card that will showcase the results. How many media placements, how many social media impressions, how many client quotes made it into coverage? There are tons of metrics you can use to highlight a successful program. After you put it together share it with your client. Having a tangible takeaway will not only keep you on track in a meeting but will give your client something to share internally.
3. K.I.S.S. – “Keep it simple stupid!” Remember that we know this business better than anyone and your client may not speak the PR language. If they are just stepping into the social game define words in more basic terms instead of saying nearly 1.0M impressions – maybe say “Our twitter posts had the potential to reach nearly 1.0M people this year as retweets and mentions helped spread the word.”
4. Never Fear – Don’t be afraid to showcase where teamwork between you and the client could be better. Does the social media program need more attention? Do you need to find more speaking opportunities or events to attend? There is always room for improvement but if you are going to point out a larger hole – have a tactical plan and share offers and services where you/your firm can really step it up! Who knows – it may lead to some new and valuable business.
Best of luck with your reviews and 2014 planning!