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Category Archives: The Industry
There’s officially 41 days left in the year which means one more month and arguably only 3 newsworthy weeks left! YIKES. But there is still time – news cycles are still printing and publishing online and there are always new story angles to be investigated.
We’re in the year’s home stretch and with that – last minute announcements to round out the coverage for 2013. When there is one last push to squeeze some news out of your (more…)
It’s a fact, the PR industry is made up of nearly 80% women. Due to our natural wiring we are likely to be more passionate about our clients but in turn a hot air balloon of a mess sometimes. We all have a moment where we put down the phone, read an e-mail or are in just general awe of someone else’s stupidity that we simply need to tell someone, frankly anyone that will listen.
This week seemed to be the week of blogging. Aside from my daily entry here – content creation was my bread and butter as I crafted valuable clever narratives for the brands I service. I would love to say that brands are so authentic that they are having all of their employees write blogs themselves. But if you think about it – in an industry where consistent messaging is key, it’s not a bad thing to hand-off blogging to the professional story-tellers.
For most of us – we live our lives in two places. There’s the real world and the digital one full of grumpy cat meme’s and Rebecca Black YouTube parodies. No matter how silly, fashionable, exciting, news breaking and baby photo taking our “social world” may be – we do a lot of listening to ALL of it!