We all have that friend – the one that freaks out when she find out she owns the same dress as you. Or the one that always has a “new” dress – and you wonder, is her last name Rockefeller or is she just really effing lucky to always find one that fits. Despite the fact that we would love to feed her to the Betches Love This wolves it would be much easier to beat her at her own game.
Enter One Dress A Day. One-stop shopping, a new dress every day, (affordable I may add) and limited quantities for that fabulous exclusive factor. Brilliant – if you think about it us PR gals plan for weeks but may not pick an outfit until just days before. In need of the perfect dress – this gives you options and highlights styles that no one else will be wearing. I mean lets be real – as nice as Miley was back then, nothing is worse than a Samantha Jones – Miley Cyrus debacle.
So who came up with this crazy brilliant idea? Well, Jupi Corporation a major global supplier of fashion retail, is who’s responsible for the ‘treat a day’ platform. Founder Bruno Schiavi had this to say about the new online ‘dress a day’ fascination:
“With so many women shopping online today, I wanted to create a new fashion destination with an exciting, unique twist. Not only am I bringing a brand new dress to women around the world every single day, but I’m releasing a limited number of each dress, so women can get a fashion-forward look that both affordable and exclusive,” says founder, Bruno Schiavi.(Check out his video here)
With a network responsible for bringing the Kardashian Kollection to Dorothy Perkins stores worldwide sounds like ODAD won’t be leading you astray. OneDressADay.com also is promising feature fashion stories, industry advice and style tips, even though I still think I am the best for that job (and obvi you should keep coming back to PRBlonde.com – duh!).