You know those days where you are literally incoherent at work after a long and amazing weekend? Well, welcome to my post-L.A. LuckyFABB life! It was literally comical when I sat down at my desk to start the week. Monday brought me a sh*tstorm of e-mails and more conference calls than bargained for… but it’s the price PRGirls pay for for a little R&R or in this case – F&E – (Fashion & Entertainment!) Well in any case I’m home with wine in hand and writing my LuckyFABB recap for you half delirious. FABB-thought leaders were telling me to be “authentic” all weekend well here is my story in all of its “authenticity…” from one slanted and arguably brilliantly tipsy soul!
First let me say riding on a plane with a semi-TV star literally can start your L.A. getaway on the right foot. It just brings a whole new “authenticity” to Tinseltown then rolling up to the SLS Beverly Hills for my weekend accommodations catapulted my inner voice to somewhere around T-List celebrity status as I headed into Lucky Magazines LuckyFABB. A conference where the best of the best and the most creative minds of the Fashion and Beauty Blogger world come together to live, learn and network.
DAY 1 – Bright and early with coffee in hand we cozied into our seats at the SLS Beverly Hills and were greeted right away by Brandon Holley, EIC of Lucky Magazine – what a way to start the day! It was filled with panels and great advice – but so as not to give a ton away I pulled my favorite quotes from each speaker – if their one liners are this good just imaging what hours and wealth of knowledge we got to experience – MIND = BLOWN!
“People wake up and dress for the wrong reasons – wake up and do it for yourself.” – Kelly Osbourne
“Self Promotion is important to grow your network but find the balance and stay humble.” – John Januzzi
“Blogging is a love intensive, but laborious process…sometimes you just want to share a song you like.” – Hillary Kerr
“We’re all journalists at our core.” – Kristen Spaulding, Assoc. Social Editor, Nieman Marcus
“You’re not a movie star – you’re running a business, act like it!” – Tina Craig, Bag Snob
“Live and blog deliberately.” – James Nord, Founder, FohrCard
“Check your ego at the door.” – Mandana Dayani, VP and General Counsel, Rachel Zoe
“Your Voice is earned, authentic and open. It’s a craft. Have patience.” – Gillian Gorman Round, SVP & GM, Lucky Magazine
The beauty product she can’t live without – “Concealer or kill me now!” – Drew Barrymore
“I don’t think women can have it all. Sometimes things just fall off the table.” – Drew Barrymore
“What are the tools in your beauty arsenal?” – Drew Barrymore
To see a video from Drew Barrymore’s keynote at LuckyFabb – Check out the PRBlonde FBPage! (Click Here)
“I’m just a white WASP girl from Connecticut.” – Betsey Johnson
“I’m only as ood as my last sale and in your case, bloggers, you are only as good as your last tweet!” – Betsey Johnson
To see a video from Betsey Johnson’s time at LuckyFabb – Check out the PRBlonde FBPage! (Click Here)
But the best part is meeting up with all of the lovely ladies from across the blogosphere – no joke it’s a little bit like a Sorority!
Day 2 – Brought the best tools and activations from brands to our fingertips. With social activities from Just Fab, Tacori, P&G Beauty & Grooming, AG Jeans, Covet Fashion, Le Sport Sac, L’Occitane, Style Network, UnCovet and The Find!
But what would be a successful LuckyFABB with some killer SWAG!
Thanks so much Lucky Magazine for such an amazing two days! Can’t wait for LuckyFabb East in the Fall. Girls – see you then….
“Be Nice but be smart. But most importantly, be nice! – Lori Bergamotto, Style Contributor, Lucky Magazine